Kashiwa Reysol was born in the Kashiwa area, and has been nurtured by everyone living in its hometown. The team has been supported by a warm affection, as though it were a member of the family. We place a special meaning in the word "family." We are convinced that Reysol should take the path of a family, moving forward while sharing our everyday emotions, and showing each other affection. What is necessary to achieve that, as a member of a family, is a feeling of "thoughtfulness" and "gratitude." We at Kashiwa Reysol are pushing forward to build a "strong, well-loved club" which always values "thoughtfulness" and "gratitude."
What is a "strong, well-loved club" ?
Kashiwa Reysol must be strong. Our role is to always do our best, and win for our family. We will continue our tireless efforts to represent our hometown, represent Japan, represent Asia, and be one of the world's most preeminent clubs.
Kashiwa Reysol must be loved. We are a club supported by family love. Sharing dreams, hopes, and moving moments, we must be a presence supported by all of our family members. To achieve this we always play the role of supporting justice and contributing to society.
Principles of Action
1.We strive to be an open club
We aim to fulfill our social responsibility as a sports club, value a variety of views and wishes--based on communality and the common good--and be a highly transparent organization by releasing appropriate information in a timely fashion.
2.We will do our best to build a club which flies high in the world
As a symbol of our hometown, and its energy source, we will always exhibit our abilities with pride and a spirit of improvement, and do our best to be a club which flies high in the world.
3.We will work to develop and enliven our hometown.
Maintaining dignity and class, we will work to enliven our hometown, through efforts such as promotion of health, sound upbringing of youth, and international exchange--based on a wealth of communication via soccer.
Thank you for your constant support and cheering for Kashiwa Reysol.
We got off to a good start in 2013 with a victory in the Emperor's Cup. This was partly due to the excitement of our players and staff, but the support of all of you also played a big role. Again, we would like to express our sincerest thanks.
Now comes the 2013 season, and the management environment facing soccer clubs is extremely demanding. While maintaining sound management to overcome this difficult environment, we have reinforced our roster with proven players at each position so that our team can emerge as a winner in the AFC Champions League (ACL), J. League and other competitions.
Our aim is to recapture our supremacy of J. League, and reach the top as a team representing Japan in the ACL (where we will appear for the second year in a row), competing hard as a tightly-knit club under the direction of Head Coach Nelsinho. In the ACL in particular, we will build on our experience from last year, and show our true capabilities at both home and away games. We plan to put Asia on notice of the existence of Kashiwa Reysol.
Naturally, we will continue to focus effort on improving our Academy (development organization). In this season, four players will be promoted to the top team. These players are valuable assets who will support our club in the future. We want to create an environment which not only helps players move up to the top team, but also provides guidance and support so that each age group can progress every day at Hitachidai, learning from each other, and growing as human beings.
We also plan to improve our stadium operations, to ensure that all of our visitors have an enjoyable experience.
Finally, while setting high goals for the team this season, this is a year where we must establish a solid footing for the club. So I would like to ask all of you to pack our stadium for every game, and enthusiastically cheer on aour players.
